The Autopsy of Mr. Pulse


Mr. Pulse is a brand I started back in university that made bespoke suits from Lagos. Previous work experience had given me some measurement skills and I had links to tailors in Lagos because of my time in Nigeria, so I thought why not bring both together. Obviously, I assumed it was a great business model since labour is comparatively cheaper there than it is here; it wasn't. Turns out cheap labour is not all there is to a successful business. Who knew.

Although that particular business model collapsed on itself, and Mr. Pulse is ultimately evolving into something more interesting (and hopefully more profitable), I'm left with some remnants of my time as an entrepreneur who provided bespoke suits to stylish men.

Here are some of them.


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